Photographing Your Horse for Sale


It may seem simple, just get a couple pf photos of your horse and list him for sale, but this is often easier said then done! As a general rule, whenever Iím trying to take photos of animals, I find it a lot easier to have a helper with me.

When selling a horse, remember to look at your photos from a buyerís perspective. A photo may look like a nice picture at the stable, or in your cameraís small preview screen, but look less than great when you get home. Some tips for taking sale horse photos:

  1. Use the best camera you can get your hands on. Whether that be your cell phone camera because thatís all you have, your brotherís point and shoot, or your sisters professional quality SLR. There can be a really big difference between cameras due to lens quality, image sensors, etc.
  2. Take lots of pictures, and be very critical while still on site. Legs not right? Ears not up? Did the horse blink? The time to be critical with your photos is while the horse is still clean and there is still light. Delete anything that doesnít look quite right and keep shooting. It is worth spending the time to get the right shots.
  3. Keep at least twice as many ďgoodĒ shots as you think you will need. If you bought an ad, or use a site that allows multiple photos per listing, make sure you have plenty of pictures to choose from when you get home.
  4. When you are sorting through photos at home keep in mind that 1 good picture is better than 4 bad ones. If the horse isnít standing correctly, the angle is off, the light or shadows are wrong, delete it. Better to have a buyer see 1 good picture than view 5 mediocre ones and decide the horseís angles are wrong, the horse looks lazy or spirited, etc based off of a bad picture.
  5. Crop your images just enough but not too much. Keep in mind that a body shot where the legs are misplaced might be usable as a headshot if the ears are up. Use the rule of thirds when possible but crop more closely if you need to remove distracting background items.

And if all else fails, sometimes itís best to get the professionals in!